What We Do

Two disciplines, one standard

Services Offered

Advisory and research, built to institutional standards

Advisory

Portfolio Advisory & Construction

Portfolios built on conviction, not consensus.

We construct concentrated, research-led equity portfolios calibrated to each client's risk profile. As equity specialists, we hold cash and debt only as portfolio-construction tools — for risk calibration, liquidity, and drawdown management — never as standalone asset-class mandates. Positions are sized with intent, entries and exits governed by discipline, and drawdowns actively managed rather than tolerated. Rebalancing is tactical, and always tethered to our research views.

Research

Institutional Equity Research

Rigorous, independent research built to institutional standards.

We produce initiation and update reports anchored in DCF-derived fair value estimates, each stress-tested across Bull, Base, and Bear scenarios. Every name is examined through the lens of economic moat, capital allocation discipline, and ESG considerations — not as checkboxes, but as determinants of long-term value. Our coverage spans the Nifty Total Market (750 stocks), alongside select recent listings, giving clients a research edge grounded in depth rather than breadth.

Discipline · Investment Process

Five building blocks, each reinforcing our belief that wealth must be created with clarity, integrity, and intent

Long-term outperformance is not the result of aggressive moves or momentary trends — it is the outcome of disciplined thinking, rigorous research, and ethical consistency. This framework ensures every investment is not only performance-driven, but aligned with our clients' values and long-term goals.

  1. Curated Universe Construction

    We begin with the full breadth of opportunity — the Nifty Total Market (750 stocks), complemented by promising recent listings. Through a proprietary multi-factor screening model, we evaluate businesses on:

    • Revenue growth and earnings momentum
    • Return on capital and margin stability
    • Valuation metrics and market positioning
    • Price behaviour and liquidity
    • Consistency and governance history

    Only companies that align with our investment philosophy and ethical guidelines are admitted into our curated universe — the foundation for all further research and ideation. At Arthavetta, what we choose not to include is as important as what we do.

    Precision starts with filtration.

  2. Deep Research & Financial Modelling

    Each company that enters our universe undergoes rigorous, in-house research. Our team builds proprietary models evaluating both quantitative fundamentals and qualitative variables, including:

    • Business model resilience and scalability
    • Industry structure and competitive moat
    • Quality of leadership and capital allocation history
    • Strategic vision and execution track record
    • Alignment with ESG and exclusion policies

    This phase integrates on-ground diligence, management interaction, and stakeholder engagement — giving us a 360-degree understanding of the company.

    We don't chase data — we build conviction. Insight is built, not assumed.

  3. High-Conviction Idea Selection

    From our research emerges a set of high-conviction investment ideas — each backed by clear upside potential, strong fundamentals, and alignment with long-term megatrends. We focus on:

    • Long-term secular tailwinds
    • Upcoming catalysts — policy, capex cycles, consumer behaviour
    • Undervalued earnings or misunderstood models
    • Clean balance sheets and ethical practices
    • Strong reinvestment potential and return ratios

    Ideas are shortlisted not just for their potential, but for their resilience through cycles. We don't diversify blindly — we concentrate intelligently.

    Alpha requires clarity, catalysts, and character.

  4. Precision Execution & Strategic Allocation

    Even the best ideas need thoughtful execution. We approach capital deployment with surgical precision, focusing on:

    • Liquidity and float analysis
    • Technical momentum and volume trends
    • Risk-adjusted entry points
    • Portfolio sizing and risk exposure limits

    Each allocation is made with clarity of purpose — ensuring that every rupee works efficiently, without overexposure or unnecessary drag.

    Timing and sizing matter. We deploy capital with care, because it deserves no less.

  5. Continuous Monitoring & Disciplined Exit

    Our commitment does not end at investment — it continues through ongoing monitoring and adaptive re-evaluation. We continuously track:

    • Financial results, operating metrics, and industry changes
    • Regulatory risks, macroeconomic indicators, and sector dynamics
    • Management behaviour, governance signals, and capital allocation moves

    If a company's fundamentals deteriorate, valuations overshoot, or our original thesis no longer holds, we act decisively — exiting in a manner that protects value while preserving long-term portfolio integrity.

    We stay until the story holds, and never a day longer. Conviction is constant; blindness is not.

Discipline · In Plain Terms

How we invest, in plain terms

ARTHA and VETTA describe our philosophy. These are the rules that come out of it.

01

We concentrate. A portfolio of roughly 15–25 businesses, not sixty. We do not believe conviction stretches much further than that.

02

We do not use leverage, and we look hard at companies that need it to earn an adequate return on their own capital.

03

We do not time the market. We do not raise or lower equity exposure based on a view of where the market is headed next month.

04

We buy for years, not quarters. A holding is a candidate to be owned through a cycle, not traded around a quarter's news.

05

We are wary of what is fashionable. A euphoric sector is usually a reason to look elsewhere, not a reason to buy.

06

We judge ourselves over years, not months. A quarter, or even a year, is too short a period to judge whether a philosophy is working.

07

We hold cash only as a tool — for risk calibration and liquidity — never as a disguised market call.

08

We would rather be right slowly than wrong quickly.

Conscience · Ethical Exclusions

What we choose not to invest in — and why

At Arthavetta, we believe in managing wealth not only with intelligence, but with integrity. Our Ethical Exclusion Policy reflects deep respect for the cultural, spiritual, and moral convictions of our clients, and a firm commitment to responsible capital allocation. These exclusions are rooted not only in ethics, but in risk awareness, reputational prudence, and alignment with the multi-generational values of the families we serve.

Exclusion 1

Tobacco

Tobacco businesses profit by fostering addiction, and despite existing regulatory frameworks, the sector remains associated with systemic public-health harm. We exclude it for its inherent conflict with public health and well-being, the long-term litigation and regulatory overhang that shadows the industry, a structural decline in global demand, and a fundamental misalignment with the health-conscious, legacy-driven families we serve.

Exclusion 2

Alcohol

Alcohol-centric businesses may be legal, but they are linked to a broad array of social harms — addiction, impaired judgment, family disruption — leaving such investments deeply misaligned for many clients, especially those guided by spiritual or cultural values. We exclude the sector for its social regressiveness and attendant reputational risk, the emotional dissonance it creates for faith-driven clients, rising ESG scrutiny across jurisdictions, and marketing practices that too often target vulnerable communities.

Exclusion 3

Gambling & Addictive Industries

This sector often profits from psychological dependency and financial distress. In our view, businesses that extract value by encouraging compulsive behaviour do not meet the standard of ethical capitalism. We exclude it for its exploitative, non-productive business model, the high regulatory volatility surrounding it, the reputational risk it carries for our clients, and its misalignment with the financial literacy and empowerment goals we champion.

Exclusion 4

Animal Cruelty & Exploitative Practices

We exclude companies involved in any form of animal exploitation — industrial farming, slaughter-linked food production, cosmetic or medical testing, or animal-derived products — across the full chain of harm, from non-vegetarian food and hospitality to FMCG built on animal ingredients to the fur and leather trade. For clients guided by ahimsa, such models are not merely unappealing but unacceptable.

We don't just grow wealth — we dignify it.

Working Together

How we engage

From first conversation to lifelong stewardship — how an engagement with Arthavetta begins, operates, and is protected.

Onboarding process

  1. Step 1

    Introductory Conversation

    A confidential, no-obligation discussion to understand your family's wealth context, aspirations, and current advisory landscape. Typically 60–90 minutes.

  2. Step 2

    Discovery & Risk Profiling

    Deep diagnostic across assets, liabilities, income streams, family structure, philanthropic goals, and risk tolerance. Conducted under formal NDA.

  3. Step 3

    Investment Policy Statement

    A written IPS codifying objectives, constraints, return expectations, risk limits, ethical exclusions, and reporting cadence. Signed by both parties.

  4. Step 4

    Portfolio Diagnostic

    Independent review of existing holdings: overlap analysis, risk concentration, fee leakage, tax inefficiencies, and alignment with the IPS.

  5. Step 5

    Strategy Construction

    Bespoke portfolio design: asset allocation, security selection, sizing, and execution roadmap. Presented and discussed before implementation.

  6. Step 6

    Execution & Onboarding

    Phased capital deployment. Account setup, portfolio tracking activation, custodian coordination, and reporting handshake.

  7. Step 7

    Ongoing Stewardship

    Quarterly reviews, monthly check-ins, real-time research access, and adaptive rebalancing. The relationship — not the transaction — is the product.

Engagements are earned, not transacted.

Reporting & communication

QuarterlyPerformance Report & Strategy Review

Detailed portfolio performance, attribution, benchmark comparison, transactions, fees, and forward outlook — plus a 60-minute structured review conducted with the founder.

MonthlyInformal Check-in

A brief update on portfolio movements, key research views, and any action items.

As WarrantedAd-hoc Research Notes

Stock-specific or macro notes when events materially affect your holdings.

AnnualStrategy Refresh

Comprehensive IPS review, goal recalibration, tax-loss harvesting, and forward-year planning.

Always OnConcierge Access

Direct WhatsApp, email, or phone access to the founder for time-sensitive matters.

No jargon. No obfuscation. No surprises. If you need us, we are here.

Risk management

Security-Level Risk

Every prospective investment clears a disciplined risk-control framework: mandatory red-flag screening for governance, accounting, and related-party concerns; a margin of safety targeting a purchase price 20–30% below fair value; balance-sheet stress tests across net debt/EBITDA, interest coverage, and working-capital cycle; and a minimum daily traded value, per internal policy, to ensure liquidity on entry and exit.

Portfolio-Level Risk

Constant correlation monitoring across holdings, and style diversification across value, quality, and growth — so that a single macro shock cannot travel through the whole portfolio at once.

Operational & Custodian Risk

Client securities are held directly in the client's own demat account — never pooled. The advisor holds no custody, signatory authority, or power of attorney over client funds at any time. All transactions are independently reconciled against custodian, NSDL, and CDSL records, ensuring a clear, verifiable audit trail at every stage.

Capital preservation is the first job. Growth is the second.

Security & safeguards

Confidentiality Commitments

All engagements are governed by a binding NDA signed at onboarding. Client names, holdings, and personal details are never used in marketing, social media, or case studies without explicit written consent. Internal access to client data is restricted on a need-to-know basis, and third-party advisors — legal, tax, audit — are introduced only with prior client approval.

Regulatory Safeguards

Custody of securities and funds always remains with the client or a SEBI-registered custodian — never with Arthavetta. We operate with no power of attorney, no signatory authority, and no pooled accounts, supported by SEBI-mandated record retention with strict access controls.

Data Security Measures

All client data is stored on encrypted, access-controlled systems, with communication conducted through secure channels including encrypted email and a verified WhatsApp Business account. Portfolio data is hosted on secured infrastructure with regular backup protocols, with periodic purging of obsolete records and a document-destruction protocol for terminated engagements.

We hold no custody, no signatory authority, no power of attorney over your funds — ever.

Fee structure & engagement

As a SEBI-registered Investment Adviser, we operate strictly on a fee-only model. We receive no commissions, no rebates, no soft-dollar arrangements, and no third-party incentives. Our revenue is entirely transparent and disclosed to you in writing before any engagement begins.

Tier One

Portfolio Founder's Circle

For emerging HNIs and discerning individual investors seeking conviction-led, research-driven advisory built around one family at a time.

Minimum AUA₹50 Lakh
Fee2.50% p.a. of AUA
BillingAnnually, in advance
Tier Two

Legacy Mandate

For family offices and complex, multi-generational mandates requiring bespoke structuring, succession planning, and continuous oversight.

Minimum AUA₹3 Crore
FeeMutually agreed
BillingAs per mandate terms
Tier Three

Apex Mandate

For principal family offices and institutional-scale mandates requiring dedicated coverage and direct access to the CIO.

Minimum AUA₹10 Crore
FeeBespoke, fully negotiated
BillingAs per mandate terms
Billing Frequency

Advisory fees are billed annually in advance, calculated on Assets Under Advice (AUA) at the start of each engagement year, in accordance with SEBI's advance-fee provisions. For engagements commencing mid-year, the first invoice is pro-rated, so you pay only for the period during which advice is provided. Advance fees are collected only with your written consent, as recorded in the Investment Advisory Agreement, and never exceed the limits prescribed under applicable SEBI regulations. All fees are subject to applicable GST.

What Our Fee Does Not Include
  • Brokerage and transaction charges, paid directly to your broker
  • Statutory taxes — GST, STT, stamp duty, and others as applicable
  • Custodian and depository charges
  • Third-party legal, tax, or audit fees, where separately engaged

We receive no commissions, no rebates, no third-party incentives. Ever.

Working Together

Begin the conversation

An introductory conversation — confidential, no-obligation, typically 60 to 90 minutes — to understand your family's wealth context, aspirations, and current advisory landscape.

Begin the Conversation